We designed this logo for a Commercial Real Estate firm launched by a highly successful industry veteran. The CRE in the logo represents Commercial Real Estate, and the lighter blue RE in the logo also represents the initials of the firm’s owner/broker.

We guided this client through the naming and branding process from start to finish. The process began with discovery surveys and meetings, target audience profiles, competitor brand analysis and brand personality. Next, we guided the client through the naming process, including the domain name selection process. The next phase was designing the logo. Our work also included helping the client identify and refine their Mission, Vision and Values, as well as creating a full Brand System, including Logo Guidelines, Typography and Color Palette documents, for the firm’s use.

After these phases were completed, we designed social media post templates, email signatures, electronic letterhead, large-format real estate signage, printed letterhead and business cards for the client, who has since informed us that they have received numerous compliments regarding the logo design and branding efforts we executed for them.